Hureo UX Research Company

Hureo is a user research agency that delivers actionable user insights by combining qualitative depth with quantitative evidence. Founded in 2015, Hureo helps product teams, startups, and enterprises understand their users and make confident product, design, and business decisions. On the qualitative side, Hureo runs usability testing, contextual inquiry, in-depth interviews, ethnographic field research, and expert evaluations to uncover the why behind user behaviour. On the quantitative side, it runs large-scale surveys, website intercept surveys, and structured in-person data collection to measure how widespread those patterns are. Together, these give clients a complete picture: what users do, why they do it, and how many feel the same way. Hureo's work spans the full product lifecycle, from exploratory research that shapes early strategy, to concept testing during design and build, to usability evaluation before and after launch. Hureo has run research with thousands of participants across 13 countries and 15 languages, for clients including Wikipedia, Swiggy, DW, Yara, and InMobi. It works across fintech, healthcare, ed-tech, e-commerce, media, and agritech, with deep experience recruiting hard-to-reach audiences across urban and rural India as well as globally, including accessibility and specialist participant groups. Clients get rigorous recruitment, transparent processes, and close collaboration throughout every engagement.