IIACSS (Al Mustakella for Research)

Why Choose us? IIACSS (Al Mustakella for Research) pioneered public opinion research in Iraq, conducting the country’s first public opinion survey in 2003. Today, we bring more than two decades of market and social research experience to clients across the world, helping them understand Iraq and the wider Middle East. As Gallup International’s representative in Iraq and Jordan, we combine international research experience with a close understanding of the region’s people, cultures and markets. Our clients include international brands, global research agencies, governments, universities and development organisations seeking reliable evidence in complex and changing environments. With multiple offices across Iraq, including Baghdad, Basra, Erbil and Sulaymaniyah, alongside our presence in Amman and Germany, we connect international clients with local expertise. Our teams reach urban and rural communities, consumers, businesses, healthcare professionals and public stakeholders, with interviewing capabilities in Arabic and Kurdish. Our work spans consumer behaviour, brand performance, retail measurement, healthcare and public opinion. We help clients identify market opportunities, strengthen their marketing strategies, evaluate products and communications, and understand the social and economic changes shaping demand. We offer full-service research and dedicated fieldwork support, adapting our approach to each client’s objectives. From national surveys and long-term tracking programmes to focused qualitative studies and product tests, we turn local knowledge and carefully collected data into insights that support confident decisions.