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Dana Stanley
Greenbook’s Chief Revenue Officer
Integrated Research Associates
Real World Custom Research Specialists. Focus on designing, executing and analyzing Sales and Survey research conducted where the purchases are made.
What is Integrated Research Associates?
Integrated Research is focused in the area of custom, in-store research. We capture shopper insights and evaluate brand and category based initiatives at the point-of-purchase utilizing the attitude and behavior of real shoppers in real stores. After 20+ years of supporting CPGs, retailers and consultants, we are experts in this area. Techniques include: controlled store tests, mini market tests, in-store surveys, mobile surveys, CLTs, audits, on-pack surveys, product procurement, etc.
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