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Dana Stanley
Greenbook’s Chief Revenue Officer
KB MarLytics, LLC
KB MarLytics blends primary research with data analytics to gain 360 insights into customers, markets and competitors for results-focused marketing.
What is KB MarLytics, LLC?
Located in Pittsburgh, PA, KB MarLytics helps clients take advantage of customer and market data to inform decision-making and drive successful marketing initiatives.
Our services include: - Target Segmentation & Profiling - Journey Mapping - Qualitative & Quantitative Market Research - Advanced Analytics, Predictive Modeling - Brand Strategy Development & Testing - New Product, New Market Support - Dashboards / Visualization - Tracking & Measurement: ROI, ROMI, ROAS - Attribution Modeling
Our goal is to work seamlessly alongside your team to uncover actionable insights about the Who, What, When, Where - and especially, the Why. Then put the findings to work to optimize your marketing.
Our services include: - Target Segmentation & Profiling - Journey Mapping - Qualitative & Quantitative Market Research - Advanced Analytics, Predictive Modeling - Brand Strategy Development & Testing - New Product, New Market Support - Dashboards / Visualization - Tracking & Measurement: ROI, ROMI, ROAS - Attribution Modeling
Our goal is to work seamlessly alongside your team to uncover actionable insights about the Who, What, When, Where - and especially, the Why. Then put the findings to work to optimize your marketing.