Lumen Research

We employ the latest developments in eye tracking research to help you understand exactly how your customers consume your communications. Instead of opinion and inference, we provide hard facts about what actually captures people’s attention, and can make solid, actionable recommendations on how you can optimise your communications.

Lumen’s eye-tracking technology converts a phone or computer’s webcam into a sensor that detects attentive seconds per thousand (APM) based on the Lumen Predictive Attention Engine, the only PwC-verified attention model proven to drive engagement and conversion with measurement and optimization based on eye-tracking.

Lumen’s predictive models are based on the largest continuous eye tracking panels in the world with opt-in users that use the browser extension or mobile app that enables the Lumen Predictive Attention Engine via webcam.

The Lumen Predictive Attention Engine is powered by AI and advanced machine learning that generates dynamic and predictive eye-tracking data to attention models that can forecast the attention per ad based on ad format and domain.