OnTarget

Trusted LATAM fieldwork partner for multi-country research, high-quality recruitment, and seamless project execution.

Data Collection

Recruiting

Qualitative Research

Last updated on April 24th, 2026

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What is OnTarget?

LATAM Fieldwork, Recruitment & Full-Service Support for Market Research


OnTarget is your trusted fieldwork and operations partner for high-quality market research across Latin America. We help global research agencies, consultancies, and brands execute complex studies with speed, precision, and deep local understanding.

We go beyond data collection. We act as an extension of your team, ensuring seamless execution, proactive communication, and uncompromising quality standards.


Our capabilities include:

  1. Senior qualitative moderators with cross-cultural expertise
  2. In-house trained fieldwork teams across LATAM
  3. Specialized healthcare and pharmaceutical recruiters and interviewers
  4. Rigorous quality control, auditing, and supervision protocols
  5. Strong cultural intelligence across local markets and subcultures
  6. Proven experience working with global agencies and end clients

Core expertise:

  1. Multi-country Latin American studies with centralized coordination
  2. Healthcare and pharmaceutical market research
  3. Product, concept, and UX testing
  4. Face-to-face, door-to-door, and intercept interviews
  5. Complex, high-incidence, and hard-to-reach targets
  6. Consumer panels and longitudinal studies

Infrastructure and technology:

  1. Premium qualitative facilities across key LATAM markets
  2. Simultaneous translation and live video streaming
  3. Online panels and digital recruitment solutions


Our fully integrated internal teams allow us to deliver faster turnaround times, tighter quality control, and clear, reliable communication every step of the way.

OnTarget Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by OnTarget

INFO

ESOMAR (International)

QRCA (United States)

ISO 20252 (Cert. in process)

Michel Bequer

CEO

Marylu Barreda

Project Director

Marco Chalini

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