Market Segmentation Services

Market Segmentation Services founder Joel Goldberg, Ph.D. is a Harvard trained social scientist bringing you the latest behavioral and psychographic research techniques to really understand the motivations of your segments. You will learn how to effectively message, in addition to identifying your most profitable customers. Our psychographic market segmentation describes your customers in terms of their activities, interests, opinions, emotions, values, motivations and lifestyles. Our services can be used alone, or more commonly, to enhance the benefits of traditional market segmentation, including behavioral and customer database analysis.