Optimization Group

Optimization Group is a marketing innovation and accountability firm. We remove the emotional and political barriers to produce better marketing decisions. Based in Ann Arbor, Michigan, Optimization Group has members across the country working with clients like Hewlett Packard, Bank of America, United States Postal Service, Microsoft and United States Naval Recruitment. We have measured over 1,800 different marketing campaigns from over thirty-five product and service categories. We specialize in statistical data analytics, modeling, and survey research.