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Practical Imagination Enterprises

Company Description

Practical Imagination Enterprises is a boutique consultancy integrating innovation & qualitative market research, delivering insights & ideas to fuel business growth! PIE's founder, Laurie Tema-Lyn has been a creative catalyst and qualitative research consultant for 25 years. An artful interviewer and facilitator-whether working with CEOs, consumers, physicians, or engineers, she engages in deep listening, observation and creative connection-making. She inspires and guides teams to create new business strategies, fill the pipeline with product, positioning & communications concepts, uncover actionable insights about existing & potential consumers/customers. Our qualitative work is known as high touch, dynamic and “mirror smashing” as we engage in Focus Conversations, Co-Creation, Kitchen Table Talk, Shoppers’ Immersions, In Depths and more. We employ a toolbox of multi-sensory techniques that bring out candor and creativity from research participants & client teams. We even wrote a book on it --Stir It Up! Recipes for Robust Insights & Red Hot Ideas. Laurie is a member of the Board of Directors of the QRCA and is a frequent industry presenter.

Affiliations:
  • QRCA (United States)
Company type:
  • Consulting
  • Qualitative Consultant
Telephone:
9082372246
9083999460
Fax:
9082372246
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New Jersey

CASE STUDIES (2)

Brand Extension Via Co-Creation

A long-standing brand was looking to leverage its strong brand awareness and sterling reputation into a vastly different category- Toys.

The client had limited experience in this category.<...

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