- Founder & President
- View Linkedin profile »
Practical Imagination Enterprises is a boutique consultancy integrating innovation & qualitative market research, delivering insights & ideas to fuel business growth! PIE's founder, Laurie Tema-Lyn has been a creative catalyst and qualitative research consultant for 25 years. An artful interviewer and facilitator-whether working with CEOs, consumers, physicians, or engineers, she engages in deep listening, observation and creative connection-making. She inspires and guides teams to create new business strategies, fill the pipeline with product, positioning & communications concepts, uncover actionable insights about existing & potential consumers/customers. Our qualitative work is known as high touch, dynamic and “mirror smashing” as we engage in Focus Conversations, Co-Creation, Kitchen Table Talk, Shoppers’ Immersions, In Depths and more. We employ a toolbox of multi-sensory techniques that bring out candor and creativity from research participants & client teams. We even wrote a book on it --Stir It Up! Recipes for Robust Insights & Red Hot Ideas. Laurie is a member of the Board of Directors of the QRCA and is a frequent industry presenter.
A long-standing brand was looking to leverage its strong brand awareness and sterling reputation into a vastly different category- Toys.
The client had limited experience in this category.<...Read this Case Study
•A new company in ther healthy snacks space recently launched with limited SKUs and limited distribution
•They had attracted an enthusiastic consumer audience; business was growin...Read this Case Study