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Product Ventures

Company Description

Product Ventures is a brand strategy and design consultancy specializing in product and packaging innovation. Our cohesive team of experts encompasses industrial design, graphic design, consumer research, mechanical engineering, packaging engineering and prototyping. As pioneers of the consumer-informed business-actionable process, we transform ideas into meaningful and memorable design solutions. The combination of our inter-disciplinary expertise, unparalleled facilities, and passion to get it right has empowered us to shape the world’s best known brands to enhance consumers’ lives.

Affiliations:
  • QRCA (United States)
Company type:
  • Consulting
Telephone:
(203) 319-1119
Fax:
(203) 319-1115
Address:
55 Walls Drive
Fairfield, Connecticut, 06824
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
Connecticut
Peter Clarke
Founder/CEO
Gail Ritacco
Vice President, Strategy & Insights
Monica LoBrutto
Senior Manager, Strategy & Insights
Countries where research is conducted:
United States of America
see full list »

Facility Details

Images (4)

Facility Details

Location: Suburban
Building type: Office Building
Travel time from airport: 50 min
Travel time from downtown: 5 min
Recruiting capabilities: With one-way mirrors, professional moderators, and state-of-the-art video and recording equipment, we put the consumer in the driver's seat.

Facility Rooms

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Observation capacity

Market research resources (2)

The Needs of a Segment Should Drive Design

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of ...

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