Product Ventures

Product Ventures is a brand strategy and design consultancy specializing in research that informs and inspires product and packaging innovation. As interdisciplinary experts in consumer research, design, and engineering, we help clients identify opportunities, create solutions, and deliver specifications for new and improved products and packaging. Our consumer research specialists leverage their backgrounds in cognitive science, psychology, sociology, cultural anthropology, and behavioral science to cut through post-hoc rationalizations and obtain the authentic consumer beliefs, motivations, and emotions required to unlock truly groundbreaking design potential. We ensure the right questions are asked in the right way. Our on-site Consumer Learning Center allows us to create simulated environments, including retail and home scenarios, for consumers to test product designs in a real-world setting.

We offer our clients a holistic approach to product and packaging innovation through our comprehensive portfolio of services – from consumer insights and research, to structural design, graphic design, strategic branding and new product development.

Our suite of consumer research services includes:
• Digital ethnographies
• In person contextual interviews
• Consumer workshops
• Concept statement creation & development
• Concept testing
• One-on-Ones, Dyads, Triads & Focus Groups
• Quantitative & qualitative CLTs
• Shelf & use tests

Our collaborative, interdisciplinary team of Consumer Researchers, Industrial Designers, Graphic Designers and Engineers share a passion for delivering actionable design which meet our clients’ challenges.