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Dana Stanley
Greenbook’s Chief Revenue Officer
Brand Experience Predictor (BXP) by Reach3 Insights
BXP is a conversational, mobile-first research solution to maximize the ROI of experiential brand activations.
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What is Brand Experience Predictor (BXP)
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Brand Experience Predictor (BXP) enables marketers to gain fast and contextual feedback from consumers on potential brand experience activations through predictive analytics on intent to share (word of mouth and social), intent to engage or purchase, and overall brand impact.
Uncover immersive, in-...
Key features:
Pre-testing experience
Predict engagement, share-ability and brand impact of potential experiential activations
In-the-moment feedback
Capture video-based reactions & understand cultural relevancy during experiential activations
Post-activation impact
Re-engage with consumers to quantify behavior change and brand lift