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Sawtooth Technologies Consulting

Company Description

We are experts in conjoint analysis and other advanced quantitative research methodologies. We design, conduct and analyze custom market research studies with one goal: understanding what's important to your market, so you can make more informed product and marketing decisions. We have particular expertise in the areas of product development and pricing, targeted marketing, benefit messaging, and customer satisfaction. Our methodologies include: * Conjoint Analysis * Segmentation * MaxDiff * Customer Satisfaction Modeling In addition to fully executed research studies, we provide conjoint programming services (design and model building) to research suppliers.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service
Telephone:
(847) 239-7300
Fax:
(847) 239-7301
Address:
1500 Skokie Blvd, Suite 510
Northbrook, Illinois, 60062
United States of America
Metropolitan Area:
Chicago (IL--IN--WI)
Region:
Illinois
Countries where research is conducted:
United States of America
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Market research resources (19)

Why I Still Love Conjoint

Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In s...

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From the blog: Sawtooth Blog

Why I Still Love Conjoint

Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In short, why do we still love conjoint?

Using Discrete Choice and MaxDiff to Spend HR Dollars Wisely

Especially in times of shrinking budgets, it is critically important to allocate benefits dollars wisely. Human Resources departments have the opportunity to use customer-focused approaches to maximize ROI. Techniques such as Discrete Choice Analysis and MaxDiff can help companies maximize employe

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Asking Discrete Choice Questions When the Answer is, It Depends

When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience.