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Sentient Decision Science

Company Description

Sentient was created to bring visionary advances from the behavioral sciences to the business community in a practical and accessible form to move global business forward. We are a globally recognized pioneer in the development of advanced implicit research technology that taps the consumer subconscious and quantifies the impact of emotion on choice. Our technologies are coupled with deep knowledge of behavioral economics, the essence of emotional branding, and quantitative models of the drivers of human behavior to provide deep insight and actionable results for our clients. Sentient is comprised of people passionate about the application of behavioral science to business, including psychologists; neuroscientists; consumer, shopper and innovation insights leaders; market researchers; statisticians; brand experts, and marketing professionals.

Company type:
  • Consulting Services
  • Full Service Market Research
  • Software / Technology / Platform Provider

Products (1)

ProductImage Sentient Prime®

Sentient Prime® is the most advanced and scalable implicit association testing platform in the world.

Proven to be a more accurate predictor of consumer behavior, it creatively combines the behavioral sciences with the latest technologies to assess emotional associations with brands, products, packaging, advertising and more.

Ten years of advanced research from the Sentient Consumer Subconscious Research Lab, thousands of global implicit studies, and the measurement of over 100 million subconscious associations has produced insights on the drivers of consumer behavior that traditional explicit measures are unable to capture.

Enhance your current market research techniques with Sentient Prime implicit research technology.

Sentient Prime is available through full service market research services at Sentient Decision Science or through our scientifically validated software as a service (SaaS) platform. Sentient Prime SaaS enables any researcher in the world to measure human non-conscious associations.

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