What is Seton Hall University - Market Research Center?
The mission of the Market Research Center at Seton Hall University is to provide high quality market research services for both the university and business communities. Students, faculty and business owners partner together to address business challenges via market research while uncovering customer insights and developing actionable recommendations.
Solutions and Services -
Our qualitative and quantitative capabilities include custom methodologies such as:
One-on-One Interviews,
Telephone Interviews,
Customer Satisfaction Studies,
Focus Groups,
Web-based Surveys,
Ad/Message Testing, and
Positioning Research.
The Center features a state-of-the-art facility staffed by faculty and students from the nationally recognized Stillman School of Business. This facility has -
Interview/conference center,
Observation room with one-way mirror,
Audio/video recording capabilities,
42" flat screen high definition TV with laptop presentation capability,
Flexible conference room set-up,
Comfortable tiered viewing observation room,
Internet connectivity,
Monitors allowing simultaneous client viewing of stimulus materials, and
Qualtrics on-line survey platform.