Spiegel Institut

Founded in 1950, the Spiegel Institut’s expertise is based on 70 years of research and consulting, and over 20 years of international market research and fieldwork organization.

Our local and international experience makes us the perfect local partner, strategically positioned for your international market research studies around the globe. Our clients, in particular those in the USA and Asia, appreciate the fact that we provide every single service you need for comprehensive multi-country project management.

Spiegel Institut conducts more than 80% of its studies internationally – in Western and Eastern Europe, the USA, South America, Russia, Asia, the United Arab Emirates and South Africa, for example. At present, we have conducted studies in more than 30 countries.

We have our own locations in Germany and China. For all other countries, through the years we have developed a global network of reliable partners who provide us with outstanding support in conducting international studies, ensuring us continuous access to local expertise and enabling us to work in all languages and markets. We put our partners through a rigorous and careful selection process, and they must fulfill specific quality criteria. We have been working with the majority of them for many years, so we know exactly who we are collaborating with. Our certified quality management system helps us evaluate and monitor our service providers and maintain our high quality level.

Cultural differences, along with different languages and mentalities, are challenges that we enjoy taking on. Experience the advantages our expertise, gained from many years of conducting international qualitative and quantitative consumer studies, will give you.

Our goal is to support you throughout your project, in every phase, helping you to gain valuable insights. Let us handle the international management for you, freeing you to focus on your business.