Strata Insights Inc.

Prior to 1975, over 80% of the S&P 500’s value came from tangible assets. Today, it’s the opposite. 80% now comes from intangible assets. Financial reporting and measurement tools have not kept pace with this drastic change. As such, business leaders do not have a comprehensive view of brand and how it drives revenue. Also, there is still a mind-set that intangible assets like brand/reputation, ESG, and corporate culture do not contribute to revenue; are an expense; and cannot be accurately measured to prove ROI.
Strata Insights has developed Brand Economics™, a method that builds on best-of-breed brand research, brand valuation, financial forecasting, and accounting practices to help businesses prove, predict and amplify the revenue contribution from brand.
Brand Economics provides you with a quantified industry- and enterprise-wide perspective. It includes a forensic exploration of all activities impacting brand, i.e. Sales, Finance, Ops, HR, IR/GR and Customer Care. Strata evaluates non-financial metrics with financial metrics to explain and forecast revenue, connecting investment to perceptions, perceptions to behavior, and behavior to revenue. Modern portfolio theory, econometrics, and behavioral and perceptual analysis are some of the ingredients in our methodology.
Clients have used Strata to: • Calculate ROI on brand investment and the payback period • Identify the optimal value proposition for revenue growth • Identify maximum market share and diagnose why • Financially quantify culture/diversity/ESG • Optimize financial value pre-acquisition • Identify optimal brand architecture pre/post M&A Strata is heavily involved in establishing national and international standards for brand measurement with organizations including: the Licensing Executives Society (LES), the ISO global standards council for Brand Valuation & Brand Evaluation TC:289 / ISO:10668, MASB (Marketing Accountability Standards Board) and the Forbes CMO Council.