Affectiva Inc. vs Provoke Insights
Company details
Description
Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202
Provoke Insights is a women owned insights and strategy firm delivering research that helps brands make smarter marketing decisions, sharpen positioning, and stay ahead of what consumers want next. We do not just report findings. We uncover the human truth behind behavior and turn it into strateg
Type of company
Software & Technology
Quantitative Research
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Strategy-Led Research
Insights to Action
Brand & Media Strategists
Integrated Strategic Thinking
Trend-Driven Strategy
Location
Boston, Massachusetts, United States
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Market Research Specialties
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Business Issue: Brand / product / service launch
Advertising Research
Advertising Effectiveness Research
Brand Positioning Research
Brand Equity Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
