BrandIQ vs C+R Research

C+R Research
C+R Research

Visit website

Company details

Description

BrandIQ is a leading Market Research Firm that specializes in quantitative and qualitative brand research, brand strategy, and innovation. Our overall approach is designed to uncover each layer of knowledge to get to the brand essence that is ownable and

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Results & Outcomes Driven

  • Timely, Relevant Insights

  • Multidisciplinary Team

  • Experts in Jobs Theory

  • Bespoke Approach

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Los Angeles, California, United States

Chicago, Illinois, United States

Market Research Specialties

  • Brand Equity Research

  • Brand Positioning Research

  • Consumer Market Research

  • Consumer Attitude & Usage Research

  • Full Service Market Research

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Asynchronous platform
  • Brand management
  • Brand monitoring
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Ideation and co-creation tools
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Real-time tracking & alerts
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Asynchronous platform
  • Brand management
  • Brand monitoring
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Ideation and co-creation tools
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Real-time tracking & alerts
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    BrandIQ

    Multidisciplinary team

    BrandIQ

    Creative data analysis

    BrandIQ

    Synthesizing & creative leaps

    ---