BrandIQ vs decision point
Company details
Description
BrandIQ is a leading Market Research Firm that specializes in quantitative and qualitative brand research, brand strategy, and innovation. Our overall approach is designed to uncover each layer of knowledge to get to the brand essence that is ownable and
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Results & Outcomes Driven
Timely, Relevant Insights
Multidisciplinary Team
Experts in Jobs Theory
Bespoke Approach
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Los Angeles, California, United States
Madison, Wisconsin, United States
Market Research Specialties
Brand Equity Research
Brand Positioning Research
Consumer Market Research
Consumer Attitude & Usage Research
Full Service Market Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
Multidisciplinary team
Creative data analysis
Synthesizing & creative leaps
