BrandIQ vs Material
Company details
Description
BrandIQ is a leading Market Research Firm that specializes in quantitative and qualitative brand research, brand strategy, and innovation. Our overall approach is designed to uncover each layer of knowledge to get to the brand essence that is ownable and
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Results & Outcomes Driven
Timely, Relevant Insights
Multidisciplinary Team
Experts in Jobs Theory
Bespoke Approach
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Los Angeles, California, United States
New York, New York, United States
Market Research Specialties
Brand Equity Research
Brand Positioning Research
Consumer Market Research
Consumer Attitude & Usage Research
Full Service Market Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
Multidisciplinary team
Creative data analysis
Synthesizing & creative leaps
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