BrandIQ is a leading Market Research Firm that specializes in quantitative and qualitative brand research, brand strategy, and innovation. Our overall approach is designed to uncover each layer of knowledge to get to the brand essence that is ownable and
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
Full Service
Qualitative Research
Quantitative Research
Quantitative Research
Qualitative Research
Data & Analytics
Results & Outcomes Driven
Timely, Relevant Insights
Multidisciplinary Team
Experts in Jobs Theory
Bespoke Approach
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Los Angeles, California, United States
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Brand Equity Research
Brand Positioning Research
Consumer Market Research
Consumer Attitude & Usage Research
Full Service Market Research
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
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Multidisciplinary team
Creative data analysis
Synthesizing & creative leaps
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Recommended by Clients [2025]