Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202
Data & Analytics
Quantitative Research
Software & Technology
Software & Technology
Quantitative Research
Qualitative Research
Predict Future Trends
Predict Consumer Behavior
Predict Preferences
Gain Foresight
Behavioral Science
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
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Boston, Massachusetts, United States
Business Issue: Brand / product / service launch
Consumer Trends Research
Consumer Lifestyle & Value Trends
Product Optimization Research
Consumer Purchase Behavior Research
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing