Conifer Research vs decision point
Company details
Description
Conifer brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives and experiences of the people they hope to engage. Our research solutions are fully custom, human-centered and we deliver
At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
High Quality Deliverables
Quant, Qual & Design
Custom, Creative Approach
Mixed Methods
Behavioral Research
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Chicago, Illinois, United States
Eagle River, Wisconsin, United States
Market Research Specialties
Ethnography
Shopper Journey Mapping
Market Segmentation
Business-to-Business Research
Consumer Market Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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Why work with decision point
The decision point difference
decision point | extending the value of research with AI