Conifer Research vs Material
Company details
Description
Conifer brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives and experiences of the people they hope to engage. Our research solutions are fully custom, human-centered and we deliver
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
High Quality Deliverables
Quant, Qual & Design
Custom, Creative Approach
Mixed Methods
Behavioral Research
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Ethnography
Shopper Journey Mapping
Market Segmentation
Business-to-Business Research
Consumer Market Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers