Conifer Research vs Material
Company details
Description
Conifer brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives and experiences of the people they hope to engage. Our research solutions are fully custom, human-centered and we deliver
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
High Quality Deliverables
Quant, Qual & Design
Custom, Creative Approach
Mixed Methods
Behavioral Research
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Ethnography
Shopper Journey Mapping
Market Segmentation
Business-to-Business Research
Consumer Market Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers