FIREFISH vs P&K Research
Company details
Description
Firefish is an award-winning, full-service insight consultancy that combines an instinctive & deep understanding of Human Behavior, an i
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Qualitative Research
Quantitative Research
International
Full Service
Qualitative Research
Quantitative Research
Top benefits
Independent
Strategy Experts
Method-Agnostic
Global Experts
Impactful Award Winners
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
New York City, New York, United States
Chicago, Illinois, United States
Market Research Specialties
Global Market Research Capabilities
Advertising Research
Strategic Market Research
Business Issue: Brand / product / service launch
Hybrid & Mixed Methodology Market Research
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Images
Santa Ana Testing Room
Chicago Qual Kitchen
