Fletcher Knight, Inc. vs The Directions Group

Fletcher Knight, Inc.
Fletcher Knight, Inc.

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The Directions Group
The Directions Group

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Company details

Description

Fletcher Knight is a global brand strategy and innovation consulting firm that partners with the world's leading companies to build bigger, better brands.

Our key capabilities include brand strategy, innovation strategy, qualitative and quantitative agile research, brand design, a

A strategic insights firm helping businesses grow, innovate, and differentiate, through integrated intelligence.


Experts in Integrated Intelligence: We connect the dots across human understanding, business insights, and foresight and planning to

Type of company

  • Consulting

  • Qualitative Consultant

  • Quantitative Research

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Creative Led Research

  • Agile Research

  • Breakthrough Insights

  • Inspirational Ideas

  • Rigourous Strategy

  • Increased Brand Loyalty

  • Differentiation

  • Growth & Innovation

  • Market Dynamics

  • Optimal Market Positioning

Location

Stamford, Connecticut, United States

Cincinnati, Ohio, United States

Market Research Specialties

  • Ethnography

  • Brand Positioning Research

  • Concept Development Research

  • Idea Generation

  • Strategic Market Research

  • Market Segmentation

  • Brand Positioning Research

  • Brand Equity Research

  • International Market Research with Consumers

  • Price & Pricing Research

Images

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The Directions Group

Directions Inc Headquarters

The Directions Group

Top Workplace 2023 Award

The Directions Group

Company Meeting 2023