The Directions Group vs Material
Company details
Description
A strategic insights firm helping businesses grow, innovate, and differentiate, through integrated intelligence.
Experts in Integrated Intelligence: We connect the dots across human understanding, business insights, and foresight and planning to
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Consulting
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Increased Brand Loyalty
Differentiation
Growth & Innovation
Market Dynamics
Optimal Market Positioning
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Cincinnati, Ohio, United States
New York, New York, United States
Market Research Specialties
Market Segmentation
Brand Positioning Research
Brand Equity Research
International Market Research with Consumers
Price & Pricing Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
Directions Inc Headquarters
Top Workplace 2023 Award
Company Meeting 2023
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