The Directions Group vs Starlight Analytics

The Directions Group
The Directions Group

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Starlight Analytics
Starlight Analytics

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Company details

Description

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun

Smarter Insights for Sustainable Brand Growth


Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth. 


Finding growth opportunities in a hypercompetitive mark

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Quantitative Research

  • Qualitative Research

  • Data & Analytics

Top benefits

  • Increased Brand Loyalty

  • Differentiation

  • Growth & Innovation

  • Market Dynamics

  • Optimal Market Positioning

  • Deep Industry Expertise

  • Practical and Usable Insights

  • Alternative Data Sources

  • Quick Turnaround Times

  • 100% US-based Staff

Location

Cincinnati, Ohio, United States

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Market Research Specialties

  • Market Segmentation

  • Brand Positioning Research

  • Brand Equity Research

  • International Market Research with Consumers

  • Price & Pricing Research

  • Packaging Testing

  • Price & Pricing Research

  • Apparel & Clothing [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Foods & Nutrition [market sector expertise]

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Image and Video Monitoring
  • Mobile ethnography
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical store
  • Proprietary data
  • Qualitative Data Analysis
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Image and Video Monitoring
  • Mobile ethnography
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical store
  • Proprietary data
  • Qualitative Data Analysis
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 10 ratings

    See details

    Images

    The Directions Group

    Directions Inc Headquarters

    The Directions Group

    Top Workplace 2023 Award

    The Directions Group

    Company Meeting 2023

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    Recognition

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    Recommended by Clients [2025]

    Recommended by Clients [2025]