The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
Consulting
Qualitative Research
Quantitative Research
Quantitative Research
Qualitative Research
Data & Analytics
Increased Brand Loyalty
Differentiation
Growth & Innovation
Market Dynamics
Optimal Market Positioning
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Cincinnati, Ohio, United States
---
Market Segmentation
Brand Positioning Research
Brand Equity Research
International Market Research with Consumers
Price & Pricing Research
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
---
Directions Inc Headquarters
Top Workplace 2023 Award
Company Meeting 2023
---
---
Recommended by Clients [2025]