The Directions Group vs C+R Research

The Directions Group
The Directions Group

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C+R Research
C+R Research

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Company details

Description

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Increased Brand Loyalty

  • Differentiation

  • Growth & Innovation

  • Market Dynamics

  • Optimal Market Positioning

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Cincinnati, Ohio, United States

Chicago, Illinois, United States

Market Research Specialties

  • Market Segmentation

  • Brand Positioning Research

  • Brand Equity Research

  • International Market Research with Consumers

  • Price & Pricing Research

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    The Directions Group

    Directions Inc Headquarters

    The Directions Group

    Top Workplace 2023 Award

    The Directions Group

    Company Meeting 2023

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