Informed Decisions Group, Inc. vs MFour Data Research
Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
At MFour Data Research, we believe good decision making depends on quality data and human truth.
Founded in 2011 in Irvine, California, we pioneer
Type of company
Full Service
Qualitative Research
Quantitative Research
Qualitative Research
Quantitative Research
Data Collection
Location
Avon, Ohio, United States
Irvine, California, United States
Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Customer Satisfaction Research
Shopper Insights
Tracking Research
Mobile Ethnography
Mobile Panels
Features and attributes
Images
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