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Dana Stanley
Greenbook’s Chief Revenue Officer
MFour Data Research vs Material
Company details
Description
At MFour Data Research, we believe good decision making depends on quality data and human truth.
Founded in 2011 in Irvine, California, we pioneer
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Qualitative Research
Quantitative Research
Data Collection
Full Service
Qualitative Research
Quantitative Research
Top benefits
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Irvine, California, United States
New York, New York, United States
Market Research Specialties
Customer Satisfaction Research
Shopper Insights
Tracking Research
Mobile Ethnography
Mobile Panels
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers