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Dana Stanley
Greenbook’s Chief Revenue Officer
Informed Decisions Group, Inc. vs Mission Field
Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Mission Field is a global innovation, strategy & insights consultancy. We are CPG veterans who have also worked in multiple entrepreneurial ventures. We bring that combination of experience together to help CPG companies create, formulate, produce, test, and launch new products.
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Full Service
Qualitative Research
Location
Avon, Ohio, United States
Denver, Colorado, United States
Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Business Issue: Brand / product / service launch
Product Development Research
Consumer Market Research
International Market Research with Consumers
Package Development Research
Features and attributes
Images
