Mission Field vs decision point

Mission Field
Mission Field

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decision point
decision point

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Company details

Description

Mission Field is a global innovation, strategy & insights consultancy. We are CPG veterans who have also worked in multiple entrepreneurial ventures. We bring that combination of experience together to help CPG companies create, formulate, produce, test, and launch new products.


At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Consulting

  • Full Service

  • Qualitative Research

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

    • Custom designed research

    • Unparalleled analytics

    • Insights into action

    • Strategic consultants

    • Excellent client service

    Location

    Denver, Colorado, United States

    Madison, Wisconsin, United States

    Market Research Specialties

    • Business Issue: Brand / product / service launch

    • Product Development Research

    • Consumer Market Research

    • International Market Research with Consumers

    • Package Development Research

    • Ethnography

    • Brand Positioning Research

    • Conjoint Analysis / Trade-off/Choice Modeling

    • Packaging Testing

    • Product Development Research

    Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 3 ratings

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    Images

    Mission Field

    Mission Field

    decision point

    decision point

    decision point