Informed Decisions Group, Inc. vs Touchstone Research, Inc.
Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie
Type of company
Full Service
Qualitative Research
Quantitative Research
Qualitative Research
Quantitative Research
Full Service
Top benefits
Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets
Location
Avon, Ohio, United States
New Haven, Connecticut, United States
Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Full Service Market Research
Insight Communities (MROC)
Recruiting for Focus Groups
Market Research with Children
Market Research with Teenagers & Youth
Features and attributes
Сredentials
Ratings & Testimonials
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Images
Recognition
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