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Dana Stanley
Greenbook’s Chief Revenue Officer
MarketCast vs Affectiva Inc.
Company details
Description
MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin
Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202
Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Software & Technology
Quantitative Research
Qualitative Research
Top benefits
Powering the Ad Lifecycle
Next-Gen Brand Tracking
Entertainment Research
Measuring Ad Attribution
Fandom Research & Insight
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
Culver City, California, United States
Boston, Massachusetts, United States
Market Research Specialties
Advertising Effectiveness Research
Advertising Research Advertising Tracking
Advertising Communication Strategy Research
Advertising Copy Testing - Digital Media
Advertising Copy Testing - Traditional Media
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Images
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