MetrixLab vs Latana

Company details

Description

MetrixLab, a Toluna company, is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients' work and enable them to deli

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Show more

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Challenger mentality

  • Extension of your team

  • Blend tech and people

  • No one-size-fits-all

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Rotterdam, Netherlands

Berlin, Germany

Market Research Specialties

  • Advertising Research

  • Brand Image Tracking

  • Consumer Market Research

  • Consumer Attitude & Usage Research

  • Media Research

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

Features and attributes

  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels