Minds vs The Insights Company
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Company details
Description
Minds is an end-to-end synthetic market research platform for research, product, UX, and marketing teams. It brings qualitative and quantitative research into one connected workflow, from audience creation and study planning to testing, analysis, comparison, and export.
Build reu
Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
Type of company
Software & Technology
Qualitative Research
Quantitative Research
Software & Technology
Qualitative Research
Location
Berlin, Germany
New York, New York, United States
Market Research Specialties
Concept Testing
Market Segmentation
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
Synthetic Qualitative Research with AI Probing
Synthetic Sample & AI-Augmented Respondents
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)