We utilize behavioral science-based market research to uncover the subconscious factors driving consumer decision-making. More importantly, we use Behavioral AI to build customized, interactive customer personas to increase your organizational impact and take work off your plate. Simply put… We m
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Consulting
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Behavior Research Experts
Client & Supplier Exp
Behavioral Science
Artificial Intelligence
Cross Industry Exp
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Dallas, Texas, United States
Madison, Wisconsin, United States
Psychological / Motivational Research
Artificial Intelligence / AI-Powered Insight Platforms
Ethnography
Consumer Purchase Behavior Research
Psychographic Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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