At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Clearworks is an insights, innovation, and customer-experience company. For us, everything starts with understanding customer perceptions, challenges, and aspirations. We help clients understand their customers better, identify opportunities for innovation, and create products, services, and expe
Consulting
Qualitative Research
Quantitative Research
Consulting
Full Service
Qualitative Research
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Human-centered design
A collaborative bunch
More than just research
Industry agnostic
Engaging deliverables
Eagle River, Wisconsin, United States
San Francisco, California, United States
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Idea Generation
Ethnography
Brainstorming & Facilitation
Shopper Journey Mapping
B2B Research with Professionals & Executives
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Why work with decision point
The decision point difference
decision point | extending the value of research with AI
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