We utilize behavioral science-based market research to uncover the subconscious factors driving consumer decision-making. More importantly, we use Behavioral AI to build customized, interactive customer personas to increase your organizational impact and take work off your plate. Simply put… We m
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Consulting
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Behavior Research Experts
Client & Supplier Exp
Behavioral Science
Artificial Intelligence
Cross Industry Exp
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Dallas, Texas, United States
New York, New York, United States
Psychological / Motivational Research
Artificial Intelligence / AI-Powered Insight Platforms
Ethnography
Consumer Purchase Behavior Research
Psychographic Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
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