NIQ BASES vs SMG

Company details

Description

We are the industry leader in global measurement and data analytics, and the most trusted source for retail, consumer intelligence, and product innovation.

Powered by true intelligence, collaborative data and 100 years of knowledge - we deliver the complete truth to retailers, manufacturers, an

Service Management Group (SMG) is a leading experience management (XM) firm dedicated to helping organizations generate new revenue, grow existing revenue, reduce churn, and drive operational efficiencies. By uniquely combining an end-to-end XM platform with hands-on professional services, SMG em

Type of company

  • Data & Analytics

  • International

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Deep shopper insights

  • Product innovation

  • Optimize performance

  • Advertising & packaging

  • Line & price

  • XM Platform & Service

  • Increase ROI

  • Actionable Insights

  • Retain Customers and Employees

Location

Chicago, Illinois, United States

Kansas City, Missouri, United States

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Advertising Research

  • Concept Testing

  • Healthcare & Medical [market sector expertise]

  • Customer Experience Research

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Brand Positioning Research

  • Employee Experience & Satisfaction Research

  • Enterprise Feedback Management