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Dana Stanley
Greenbook’s Chief Revenue Officer
Nuance vs Advertising Benchmark Index (ABX)
Company details
Description
Nuance, a Decision Analyst company, delivers industry-leading verbatim-coding and text analytics solutions that help research teams turn feedback in
ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of
Type of company
Support Services
International
Software & Technology
Syndicated Research
International
Software & Technology
Top benefits
Multilingual Coding
Digital Media Coding
Verbatim Coding
Human Coding
Colibri Coding Software
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
Location
Arlington, Texas, United States
White Plains, New York, United States
Market Research Specialties
Open-End & Verbatim Response Coding
Questionnaire Coding
Video Analysis & Video Analytics
Sentiment Analysis on Social Media
Text Analytics
Advertising Effectiveness Research
Consumer Market Research
Cross-Media Research & Measurement
Gamification & Research Games
Automated Market Research Platforms
Features and attributes
Images
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