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Dana Stanley
Greenbook’s Chief Revenue Officer
Numerator vs Latana
Company details
Description
Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
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Type of company
Data & Analytics
Full Service
Software & Technology
Software & Technology
Consulting
Data & Analytics
Top benefits
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
Chicago, Illinois, United States
Berlin, Germany
Market Research Specialties
Online Research Panels
Product Development Research
Consumer Market Research
Promotion Development & Evaluation Research
Shopper Insights
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research