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Dana Stanley
Greenbook’s Chief Revenue Officer
SKIM vs MERCAPLAN Central America & Caribbean
Company details
Description
While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty.
SKIM’s success stems from
MERCAPLAN Central America & Caribbean is one of the leading marketing research agencies operating in the region, experienced in co-ordinating multi-country projects. With clients in over 40 countries, MERCAPLAN Central America & Caribbean is one of the few agencies in the region capable o
Type of company
Full Service
International
Consulting
Consulting
Data Collection
Full Service
Top benefits
Price&Portfolio Strategy
Decision Journey Mapping
Decades of Comm Research
Conjoint Analysis
Multi-country management.
Experts in Caribbean.
Great Qual facilities.
LatAm network
150+ fulltime team
Location
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San Pedro Sula, Honduras
Market Research Specialties
Price & Pricing Research
Product Development Research
Market Simulation & Modeling
Shopper Journey Mapping
Forecasting & Predictive Analytics
Advertising Research Advertising Tracking
Brand Equity Research
Brand Image Tracking
Corporate Image / Identity Research
Consumer Attitude & Usage Research
Features and attributes
Images
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Panama I
Guatemala
Costa Rica