The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun
Our clients are research leaders in large enterprises who are very successful like you, but sometimes face challenges such as:
**Gaps in customer understanding
**Poor customer experiences
**Ineffective marketing
**Slowing sales
**Lagging innovation
If this conn
Consulting
Qualitative Research
Quantitative Research
Data Collection
Quantitative Research
Qualitative Research
Increased Brand Loyalty
Differentiation
Growth & Innovation
Market Dynamics
Optimal Market Positioning
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Ad Hoc Research Support
Cincinnati, Ohio, United States
San Antonio, Texas, United States
Market Segmentation
Brand Positioning Research
Brand Equity Research
International Market Research with Consumers
Price & Pricing Research
Shopper Insights
Data Collection Field Services
Packaging Testing
Customer Satisfaction Research
Business-to-Business Research
Directions Inc Headquarters
Top Workplace 2023 Award
Company Meeting 2023