The Dot Collection Consulting, LLC vs Lamppost Insights, LLC

The Dot Collection Consulting, LLC
The Dot Collection Consulting, LLC

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Lamppost Insights, LLC
Lamppost Insights, LLC

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Company details

Description

The Dot Collection offers online and in-person qualitative research services including focus groups, in-home ethnography and in-depth interview studies focused on uncovering the consumer magic that leads to better insights and strategies. Whether it's a rebranding effort, a newly-merged company o

Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.

We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather t

Type of company

  • Consulting

  • Qualitative Consultant

  • Quantitative Research

  • Consulting

  • Full Service

  • Quantitative Research

Top benefits

    • Brand Experts

    • Senior, Experienced Team

    • Collaborative Partners

    • Customized Approaches

    • Strategic Guidance

    Location

    Winston Salem, North Carolina, United States

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    Market Research Specialties

    • Business Issue: Brand repositioning

    • Brand Positioning Research

    • Full Service Qualitative Market Research

    • Interviews with Executives & Professionals

    • Interviews with Healthcare Professionals

    • Advertising Research

    • Brand Equity Research

    • Business-to-Business Research

    • Consumer Market Research

    • Shopper Insights

    Features and attributes

  • All-in-one suite
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Custom tracking surveys
  • Mobile ethnography
  • Multisource data integration
  • All-in-one suite
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Custom tracking surveys
  • Mobile ethnography
  • Multisource data integration