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Dana Stanley
Greenbook’s Chief Revenue Officer
The Harris Poll vs Latana
Company details
Description
The Harris Poll is a global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence. We reveal society’s authentic values to empower better decision-making in an era defined by economic volatility, AI transformation, and mou
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
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Type of company
Data & Analytics
Software & Technology
Support Services
Software & Technology
Consulting
Data & Analytics
Top benefits
Institutional credibility
Strategic intelligence
Modern technology
Advisory-first approach
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
Chicago, Illinois, United States
Berlin, Germany
Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Increase awareness
Advertising Effectiveness Research
Brand Equity Research
Customer Satisfaction Research
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research