The Insights Company vs Minds
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Company details
Description
Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
Minds is an end-to-end synthetic market research platform for research, product, UX, and marketing teams. It brings qualitative and quantitative research into one connected workflow, from audience creation and study planning to testing, analysis, comparison, and export.
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Type of company
Software & Technology
Qualitative Research
Software & Technology
Qualitative Research
Quantitative Research
Location
New York, New York, United States
Berlin, Germany
Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
Concept Testing
Market Segmentation
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
Synthetic Qualitative Research with AI Probing
Synthetic Sample & AI-Augmented Respondents