The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
Comprehensive market research solutions from project design through reporting. Providing data tabulation, statistical analysis, advanced analytics, machine learning, and custom application development. Specialists in conjoint analy
Data & Analytics
Consulting
Full Service
Data & Analytics
Quantitative Research
Consulting
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
Clear communication
Seamless integration
Technical proficiency
Longevity - 28 years
Honesty & Integrity
Chicago, Illinois, United States
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Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation
Advanced Analytics
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Multivariate Analysis
Statistical Analysis