Tobii vs Forethought

Company details

Description

Tobii is the global leader in eye tracking. Our Insight team offers advanced attention research services that allow you to literally see the world through the eyes of your customers. Our areas of expertise include shopper behavior, package design, professional performance, user experience, mobile

Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.


The 100-strong team partner with leading brands in North America and the Asia Pacific region from

Type of company

  • Consulting

  • Full Service

  • Software & Technology

  • Data & Analytics

  • Consulting

  • Full Service

Location

Reston, Virginia, United States

VIC, Australia

Market Research Specialties

  • Shopper Insights

  • Market Research Consultants

  • Eye Tracking

  • Website Usability & UX

  • Advertising Research

  • Customer Satisfaction Research

  • Advertising Effectiveness Research

  • Brand Loyalty / Satisfaction Research

  • Brand Positioning Research

  • Brand Equity Research

Features and attributes

  • Advanced Analytics
  • Collaboration & Storytelling
  • Mobile usability testing
  • Physical product testing
  • Qualitative Data Analysis
  • Survey Analysis
  • Synthetic Data & Participants
  • Web usability testing
  • Advanced Analytics
  • Collaboration & Storytelling
  • Mobile usability testing
  • Physical product testing
  • Qualitative Data Analysis
  • Survey Analysis
  • Synthetic Data & Participants
  • Web usability testing